Established in 1993 by and for women, Women’secret (a brand owned by Tendam) specializes in the female universe, being a leader in underwear, sleepwear, accessories, and swimwear aimed at women between 25 and 45 years old who want to feel elegant, comfortable, and sexy on any occasion. In 2001, it began its international expansion and is currently present in over 70 countries with around 700 points of sale.